| Some popular brands that have successfully incorporated their brand mascots |
The Duracell Bunny is an anthropomorphic pink rabbit powered by Duracell batteries and trademarked for use in all parts of the world except Turkey, The United States and Canada. Advertisements, which may feature one Duracell Bunny, or several, usually feature the bunnies competing in some way; for example, in a game of football, a drumming competition or a race. In advertisements, the Duracell Bunny is either a standard battery-powered toy, a stop-motion puppet, or a CGI-animated character.
Before the Energizer Bunny, there was in fact the Duracell Bunny. Duracell created the bunny in 1973. The Duracell Bunny even featured pink bunnies drumming and claimed to be the longest-lasting battery. https://youtu.be/43VhRKJX_sk
Due to some trademarking issues between Energizer & Duracell, Duracell is not allowed to use their Bunny in the US & Canada, but can use it everywhere else. Although Duracell is a giant in the US, owning 40% of the battery industry. They don’t really need it. But because it was so popular with the first run, and Energizer swooping in to pick up where they left of, they made a brand loss.
But, the bunny mascot made wonders for Duracell, it became their go to way of promoting their batteries globally, which allowed them immense visibility and engagement, being loved
by children and adults alike. Duracell made such an impact, I give you this scenario. When you walk into a shop, which batteries do, you usually take for the more ‘long lasting’ effect, you most likely choose Duracell.
Where do they use it?
Duracell is a big company, so they don’t really need a social presence, but the social presence they do have, is with the community and not as much with the Bunny. However they love their animations, and are one of the most effective ways to create video content in todays marketing shift. You can find heaps of animated videos promoting their product using the Pink Bunny, as well as their mascot walking around and promoting. It's also been used on their packages for years.
Now I love talking about Readme.io and their mascot. This is probably the mascot I love the most, and the story of how Owlbert came to be, is so interesting. Readme has definitely not been around as long as Duracell have. But, man, have they found a way to unintentionally push their brand to greater heights with their mascot.
Where do they use it?
Readme, uses their mascot primarily on their website in various amazing ways https://readme.com/, and that is because of how they are structured. See, they require developers to sign up on their website to get access to the techy stuff devs needs. Yes, they could push on their social media. But that isn’t really needed. Rather using things like google ads & SEO is a better fit for them. And that is how they made their online structure work.
I’ll shut up and give you this link to read through. This has been written by Readme, themselves, talking about their own personal experiences. https://blog.readme.com/why-every-startup-needs-a-mascot/
Let’s take a moment and forget everyone else that has a mascot. We can’t talk about mascots, without giving a BIG mention about M&M.
They have become trendsetters in the 21st century, having pushed their mascots beyond your social media posts or animated videos. Rather they have become one of the top guys that has been using transmedia storytelling to its limits.
Transmedia storytelling (also known as transmedia narrative or multiplatform storytelling) is the technique of telling a single story or story experience across multiple platforms and formats using current digital technologies.
Where do they use it?
M&M dominates the game industry. Yes, game industry. They create their own set of limited games where their customers can go and play the game using
the mascots. Being one of the top brands, creating complete interactivity and engagement using their Mascots.
Besides creating these games, they have also created a dedicated website page for their mascots, making them official team members of M&M. https://www.mms.com/en-us/explore/mms-characters
But let’s not forget the fact that they have also used their mascots to be the only representatives on their social media. https://www.instagram.com/mmschocolate/
At this point I hope you have seen the benefits mascot’s holds, as well as the UNLIMITED ways of utilizing mascots.
Each package is built with absolute necessary items to kick-start your mascot journey. I am using my very own guides based on market research on how to use mascots, I provide in the packages. You will be provided with everything you need to start out.
If you want to consider looking at getting a mascot, check out my packages. https://www.ezra-art.com/brand-mascot
Also, don’t forget, you will get a monthly mail as my trusty client… on reminders and new ways of using your mascot.
